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Brand/ Creative Communication Strategist, Aspiring Musician.
Career Summary
Career Summary
Seasoned Brand & Creative Strategist with 15+ years of experience crafting strategic communication for top agencies and brands across Indonesia.
Seasoned Brand & Creative Strategist with 15+ years of experience crafting strategic communication for top agencies and brands across Indonesia.
Ichsan specialize in brand planning, consumer insight research, creative strategy, and copywriting—helping companies connect meaningfully with their audiences. Clients have included Toyota, Mercedes-Benz, Bank Mandiri, and Wings Group, through collaborations with agencies like Grey Group, Matari, and Fortune Indonesia.
Music Exploration
Music Exploration
🎸 Ichsan Rasyid is a Jakarta-born guitarist, singer, and songwriter whose passion for music lay dormant for 15 years
🎸 Ichsan Rasyid is a Jakarta-born guitarist, singer, and songwriter whose passion for music lay dormant for 15 years
Until a 2024 collaboration with Indonesian Idol’s Glenn Waas reignited the spark. The result: Sulung, a 10-track album released in 2025, blending nostalgic Pop, Rock, Jazz, and R&B inspired by Indonesia’s vibrant 90s scene. Learnt guitar with icons like Deni TR and Kadek Rahardika, and having played alongside Erwin Prasetya of Dewa, Ichsan now rediscover his passion for for music.
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