Brand/ Creative Strategist

I sell insight-based, valuable, and exciting views & ideas to my friends, agency partners, and networks. Let's talk sometime.

*Portfolio Available Upon Request

Background highlights

More than a decade of experience in working with Advertising and Digital Agencies. The main task is to develop Strategic and Creative Communication Strategies for brands, companies, organizations, and others.
Specialized in Brand Strategic Communication Planning, Consumer Insight Research, Brand & Branding Strategy, Advertising Strategic & Creative Planning, Copywriting, and Content Writing, Social Media Management.
Worked and partnered with several Advertising Agencies and Companies including Jakarta-based local and multinational agencies: Grey Group, Matari Advertising, Fortune Indonesia, Pratama Group, Advantage, Cytrus Digital, Skakmat, Collab, Gores Communication, Geget Gigit.
Handled entities and brands include Mie Sedaap, Daia, Emeron, Serasoft, Top Coffee, Toyota Indonesia, Eneos Indonesia, Indocafe, Herbadrink, Sunnygold, Wismilak, Teh Cap Poci, BCA, Bank Mandiri, Mercedes-Benz, Telkom, Pertamina, Pupuk Indonesia, Aetra, Astragraphia, and other new business.
Specialized Skills: Brand & Branding, Strategic Communication Planning, Marketing Communication Research, Managing and Creating Content for Social Media, Blog, and Website, Creative Writing, Music Composition & Production

Professional Experience

2015 – Present

Strategic Account & Planning Manager PRATAMA GROUP

2012 – 2020

Senior Strategic Planning for PT. INTERNATIONAL MATARI ADVERTISING

Jan 2016 – April 2016

Strategic Planning for New Business Department of FORTUNE GROUP

2012 – 2013

Integrated Strategic Planner for GREY GROUP JAKARTA (GREY & G2 JAKARTA)

2009 – 2011

Copywriter for GEGET GIGIT ADVERTISING

Education Background

Master of Communication Management

Universitas Indonesia

Master Thesis: Social Media Effect on Brand Equity Perception

Bachelor of Communication Studies

Universitas Padjadjaran

Bachelor Thesis: Communication Networks Analysis in Public Diplomacy Directorate of Foreign Affairs Ministry of Indonesia

Experience & Engagements

Alongside with the career in advertising, Ichsan also engage with education and community services activities through his role as part-time lecturer and practitioners.

2023 - 2024 Activities

2024

June 2024 - Brand Strategic Planning for New Brand Strategy Development (Food Additives Product Category) with DM Pratama (DMP Group)
July 2024 - Brand Strategic Planning for New Business development project (Confectionary Product Category) with DM Pratama and Toolbar (DMP Group)
Juli 2024 - Expert Informant at Anti-Narcotics Campaign Focus Group Discussion for Badan Anti-Narkotika Nasional Campaign Strategy Development with Mustopo University Study Group.
September 2023 - Reviewers of Jurnal Ilmu Komunikasi dan Bisnis, Sekolah Tinggi Ilmu Komunikasi dan Sekretariat, Sinta 4
September 2024 - Brand Strategic Planning for New Business Development Project (Beverages Product Category) with Toolbar (DMP Group)
September 202 4 - Researcher and Analyst for PGNCOM Customer Satisfaction Survey 2024 (Subsidiary of PT. Perusahaan Gas Negara) with IKA.DIA
October 2024 - Brand Strategic Planning for a New Business Development Project (Confectionary product Category) with DM Pratama and Toolbar (DMP Group)

2023

January 2023 - Reviewers of Jurnal Ilmu Komunikasi dan Bisnis, Sekolah Tinggi Ilmu Komunikasi dan Sekretariat, Sinta 5
January 2023 - Local Content Promotional Content on President Joko Widodo's Instagram, International Journal of Media and Communication Research, Universitas Islam Riau. (Co-Writer)
September - November 2023 - Brand & Branding Planning for SAG Group Cigarettes Brand (Ex Bentoel Brand Owner) with Diverse ID. (Colony Group Company)
December 2023- Brand Strategic Planning for New Business development project (Snack Product Category) with Toolbar (DMP Group)

2020 - 2022 Activities

December 3rd, 2022 - Public Lecture, Activate Your Brand, Activate Your Consumer at Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita (Starki)
November 17th - 18th, 2022 - Presenter at the Konferensi Nasional Komunikasi Humanis 2022, Universitas Tarumanegara.
September 11th, 2022 - Speaker at the Personal Branding Seminar: Elevate Your Value in the Digital Era, Monthly Upgrade Seminar at Fikom Universitas Islam Riau
August 11th, 2022 - Speaker at the Leadership Seminar: Fostering Effective Gen-Z Leadership, Monthly Upgrade Seminar at Fikom Universitas Islam Riau
May 5th 2022 - Presenting at The 7th International Conference on Management Studies and Social Science
February 14th-15th 2022 - Presenting at The 2nd International Multidisciplinary Research for Sustainable Innovation (Public Health Paper Category)
2022 - Viralitas dan Penciptaan Budaya Popular di Era Ekonomi Atensi dan Masyarakat Hiburan. Presented and Published at The Konferensi Nasional Komunikasi Humanis 2022, Universitas Tarumagera.
2022 - Hakikat Menjadi Manusia dan Nilai Kemanusiaan Dalam Pemanfaatan Teknologi Komunikasi Digital. Book Chapter Bunga Rampai Muswil V Aspikom Jabodetabek.
2022 - Descriptive Study of Advertising Message Strategy of Barista Special Blend by Top Coffee. Published at the International Journal of Entrepreneurship, Business, and Creative Economy (IJEBCE), 07-30-2022, Volume 2, No.2. ISSN : 2775-3107. Doi: https://doi.org/10.31098/ijebce.v2i2.990
2022 - The Covid-19 Vaccine Advertising Campaign Strategy on Educating the Role of Vaccine in Indonesia. Published at the Journal of Healthcare in Developing Countries (JHCDC), 2022, Issue 1, Volume 2, Issue 1. ISSN : 2785 - 8391. Doi: 10.26480/jhcdc.01.2022.01.07
2022 - The Advertising Approach Differentiation of Indonesia's Halal Toothpaste Products. Published at the Malaysian Journal of Halal Research (MJHR), 2022, Volume 5, Issue 1. ISSN : 2616-1923. Doi: 10.26480/mjhr.01.2022.01.05
2018 - Dual Road Approach of the 'Suspended Dead' Brand XYZ Shampoo's Social Media to Create Assumed Brand Awareness - Avant Garde, Vol.6, No.2 (2018) -http://dx.doi.org/10.36080/avg.v6i2.761
2011 - Social Media Role on Building Brand Equity Perception -Mohammad Ichsan (2011), Master Thesis - Read Presentation
2008 - Communication Network Analysis in the Organization of Public Diplomacy Directorate of Indonesia's Foreign Ministry - Mohammad Ichsan (2008), Bachelor Thesis - Read Presentation
October 2022 - Research Made Easy: Understanding the Communication Research Tradition, Monthly Upgrade Seminar at Fikom Universitas Islam Riau, Supervising the Fikom Event Organizer Students' Activity Unit.
September 2022 - Elevate Your Value in the Digital Era, Monthly Upgrade Seminar at Fikom Universitas Islam Riau, Supervising the Fikom Event Organizer Students' Activity Unit.
13 September 2022 - Reviewer Dalam Prakonvensi Nasional Rancangan Standar Kompetensi Kerja Nasional Indonesia (RSKKNI) Bidang Periklanan, Kominfo.
August 2022 - Fostering Effective Gen-Z Leadership, Monthly Upgrade Seminar at Fikom Universitas Islam Riau, Supervising the Fikom Event Organizer Students' Activity Unit.
Juli 2022 - Narasumber para Perancangan Strategi Brand Communication untuk Memasarkan Produk Konsumen, PT. Quadrata Axioma Indonesia.
Juli 2022 - Narasumber pada Perancangan Strategi Komunikasi Pemasaran Digital untuk Pariwisata dan UMKM Lokal, Colony Group Jakarta, PT. Global Green Trading.

2021

November 2021 - Presenting at The 2nd International Conference on IT, Communication, and Technology for Better Life (2nd ICT4BL) - Link to Procceding Publication
Oktober 2021 - Performance Growth Summit Indonesia 2021, Accesstrade
Oktober 2021 - Warga Kampus yang kompetitif di Era Digital, Kominfo dan Siberkreasi
June 2021 - Strategi Komunikasi pada Pemulihan Pariwisata Indonesia, Fakultas Ilmu Komunikasi, Universitas Budi Luhur
May 2021 - Content Marketing di Digital Era Webinar, ngampooz
May 2021 - SEO 101: Cara Membuat Website Eksis di Halaman Depan Google, Skill Academy
February 2021 - "Sustainable Communication in Mediated and Social Network Society", 2nd AICCON (Aspikom International Communication Conference), Aspikom
2012 - Participant at Strategic Planning Course, Imago and Matari Advertising
2021 - Concept, Content, and Writing Development of Telkom Hyperscale Data Center Corporate Book as Corporate Communication Media. (October – December 2021, Gores Communication and PT. Telekomunikasi Indonesia)
2021 - Developing Company Profile for Digital Ecosystem Services Providers for MSMEs. (April - Mei 2021, Gores Communication and PT. Media Telekomunikasi Mandiri)
2021 - Digital Advertising Planning and Production for MSME Products. (Mei – July 2021, Nagara Foods)
2021 - Rejuvenated Company Logo Development for PT. Media Telekomunikasi Mandiri. (February – March 2021, Gores Communication and PT. Media Telekomunikasi Mandiri)
2021 - Pitch Deck Development as Company Marketing Communication Media to Investors. (February 2021, Gores Communication and PT. Media Telekomunikasi Mandiri)

2020

2020 - Development of Islamic Fintech Payment Gateway Product Brand Identity. (November 2020 – January 2021, Gores Communication and PT. Media Telekomunikasi Mandiri)
2020 – Social Media Strategy for MSME Products. (March 2020, Nagara Foods)
2018 - Development of MR Vaccine Socialization Media for Rumah Vaksinasi Bumi Serpong Damai entitled MR Free Emergency: The Introduction and the Urgency of Measles and Rubella Vaccination. (Rumah Vaksinasi, September 2018)
2018 - Development of Contemporary Beverage MSME Brand Identity. (March – May 2018, Poni de Papski)
2018 - Source Person in Brand Strategy Consulting and Capacity Building, Matari Advertising.

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